Over half of all strategic alliances fail: they either fail outright or there is significant untapped value.[i] The primary and unaddressed cause is a failure in relationship.
If we as alliance managers do not focus on relationship, no one else will and we will stay stuck in mediocrity. Our need to focus on relationship via the practical application of spiritual principles is, in fact, a strategic imperative.
As a starting point I offer my purpose.
[i] For statistics on failure rates and more information on the causes of strategic alliance failures, refer to Managing Alliances for Business Results: Lessons Learned from Leading Companies by Jeff Weiss, Sara Keen and Stuart Kliman, Vantage Partners LLC, which is based on three years of research of more than 100 alliance managers and executives representing 93 companies in a broad range of industries.